The Lipper Fund Awards take place in 22 countries and 8 languages every year to celebrate fund manager’s success in the marketplace. In 2008 Lipper wanted something special to kick-off the celebrations and also act as their core marketing campaign for the year.
I created the concept, storyboard and animatic for the ‘Language of Success’ video which I handed off to Hangman Digital for character animation. They returned a set of rendered shots which I then edited together and soundtracked to create the final piece.
The video was a big hit, and was localized for 8 different languages, eventually ending up on CNBC in Southeast Asia.