Laissez Fare

As a new event planning company that serves the Hamptons in New York, Laissez Fare needed an identity that resonated with their upscale clientele yet still maintained an air of creativity and originality.

Starting with a classic typeface often seen in fashion magazines I made some modifications and began playing with colors to create a familiar-feeling logo with a slight twist that spoke to the word-play of laissez-fare.

The logo was adapted to create the backs of the business & correspondence cards. Enlarged, the letterforms of the logo created playful patterns with the mark itself tucked into the negative space. The business cards have 9 different backs.

Made with Gabardine